Limau & Linen
Social media marketing
Project Details
Scope of Work
Social media marketing and marketing consultancy
Agency
Supermassive Creative Agency
Creative Team
Peter Pan Yih Herng
A Full (plate?) Creative Partnership
For Limau & Linen, we go beyond social media - working closely with the brand as a hands-on creative partner invested in its growth. From strategy to execution, our team works hands-on across every touchpoint, bringing the same care and intention to every piece of content as if it were our own.
What began as a content collaboration has grown into a full creative relationship; one built on trust, shared vision, and a genuine desire to see the brand thrive. From the food on the plate to the community around the table, we have been there to shape, capture, and tell the story every step of the way.
Reels and storytelling
Beyond The Menu
What started as a collection of food photography quickly grew into something much bigger. From capturing the textures, colours, and personality of every dish, we built a visual identity that felt as good as the food tastes.
As the content evolved, so did the storytelling. Our reels brought the brand to life - a mix of promotions and genuine, non-hard-sell narratives that gave audiences a real reason to connect beyond the menu.
Then came Christmas..
Deck the Feed: The Christmas Campaign
We wanted to do something different - something that captured the warmth, cosiness, and whimsical spirit of the season, and translated that feeling into a campaign that truly stood out.
From a full promo video and photography to a series of micro reels sprinkled throughout the season, every piece was designed to keep the festive energy alive and the audience coming back for more.
Stories from the Pie Room
Building community, one conversation at a time
The next chapter brought something entirely new. With the launch of a brand new podcast series set in the restaurant's "pie room," we helped Limau & Linen deepen its roots in the community - kicking things off with a special 4-part series about life, motherhood, and what it means to be a woman in today's world. Built on the belief that great food should always be accompanied by great conversations, Stories from the Pie Room was born.
Stories From The Pie Room 1: Women and Mothers in Today’s Society
